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Venerable men's grooming line gets packaging update too.
February 5, 2014
By: Christine Esposito
Editor-in-Chief
Activity in the men's grooming category continues, with the latest move coming from Brut. The venerable brand is rolling out new antiperspirant/deodorants called Blue Wave and Black Ice. In addition, Brut's entire line of grooming products has received a new look for 2014. The Blue Wave scent boasts spicy undertones blended with citrus/hesperidic top notes, while Black Ice features hints of amber mixed with aromatic top notes. Both clinically-proven, 24-hour anti-perspirant/deodorant...
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